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Planning Phase: Finding A Niche

What is a niche?

The definition of a niche, in terms of Internet marketing and blogging is, a segment of a market which can be further subdivided into demographics, gender, age groups and other smaller market segments, which a product/service focuses, is known as a niche. A niche is the most essential element of your business. The sum up the definition, a niche is filling empty spaces in a market.

Three Rules For Selecting a powerful niche

  1. Choose A Profitable Niche

  2. Your Target Market Must Be Motivated To Solve Their Problem As Soon As Possible

  3. Your Niche Must Answer All Questions And Solve Problems

1. Choose the most profitable niche: Your niche must be strong enough to give you a decent profit.

2. Your target market must be motivated to solve their problem as soon as possible: This is because they want to ease their pain, remove their fear of losing something dear to them, or want to overcome a deep frustration.

People who are experiencing a problem are actively seeking a quick solution. Therefore, your chosen niche must provide instant solutions to their problem.

3. Your niche must answer questions and solve problems for your target audience: When people visit your site or buy something from you, they already know what their problem is, they just want solutions.

You must choose a niche after you understand the needs of the target audience. This is directly related to the two previous points. You cannot provide solutions or answers if you don’t know what the problem is in the first place.


Selecting A Niche

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6 thoughts on “Planning Phase: Finding A Niche

  1. Choosing a profitable niche is a real key to building a successful online business.
    Everyone has some sort of specialised knowledge, passion or interest that they could potentially turn into a profitable niche business.
    I like your three tips as a checklist when you choose your niche.
    Cheers 🙂

  2. Hello,
    Choosing your niche is a very important step for your business. Choose something you feel comfortable writing about and above all you enjoy talking about it. Although there is a niche market for everything, not every niche is profitable. Like you said you must choose a strong niche that can give you a decent profit.

  3. Excellent layout as far as planning is concerned. What would you suggest for people who are fearful that its already being done and they feel they would not add any value? How would they be able to carve out their own piece of the pie?


    1. Appreciate you for commenting Jessie! The simple answer is the branding process. The more you separate yourself, and the more unique your brand is, the more attention you are going automatically attract to you. Especially in the business that we’re in. The other answer is the voice. A person must figure out how they want to express themselves on content that would be judged as common anywhere else. The farther you are from speaking in a generic tone, the better you are going to do with the content. And that includes the way you format your content. People are more drawn to the overall tone and personality of the content and/or the atmosphere within the blog. To me that’s fundamentally how people should look at content and their site as a whole.